A distinguished AI UX maven and the visionary founder of Helvetica Digital, is a testament to the power of passion and dedication. His entrepreneurial journey, fueled by a deep love for AI and UX, reached a pinnacle when he successfully sold his brainchild, Gestoos, to Preact.
Germán’s expertise is backed by a formidable academic background. He holds a Master’s Degree in Interaction Design from Umeå University, a globally recognized institution for interaction design research, and an AI Design certification from MIT, the world leader in artificial intelligence research and development. These institutions shaped his innovative approach to AI-driven UX design.
Germán León’s Successful Exit: Gestoos Acquired by Preact Technologies
Germán León, a leading AI and UX expert and founder of Helvetica Digital, successfully exited Gestoos, an AI-driven computer vision startup, through its acquisition by Preact Technologies.
Gestoos pioneered privacy-conscious human-computer interaction, leveraging proprietary machine learning and computer vision to enable gesture-based control and smart environments. Under Germán’s leadership, the company developed groundbreaking AI solutions that redefined how humans interact with technology while ensuring ethical data use.
With 16 years of expertise in AI design and development, Germán León has been at the forefront of artificial intelligence, human-computer interaction, and user experience innovation. His work spans computer vision, machine learning, and AI-driven UX, developing cutting-edge gesture recognition, smart environments, and ethical AI solutions.
From pioneering intelligent interaction systems at Gestoos—later acquired by Preact Technologies—to leading AI-driven strategies at Oblong Europe and Vodafone Group, Germán has consistently pushed the boundaries of how AI can enhance human experiences. His deep expertise in AI architecture, data-driven design, and privacy-conscious machine learning enables him to build scalable, human-centered AI solutions that are both intuitive and responsible.
Germán León: Bridging AI, Design, and Human Experience
Germán León’s approach seamlessly integrates cutting-edge AI technology with user-centric design principles, ensuring that artificial intelligence is not only powerful but also intuitive, ethical, and human-focused. His philosophy is rooted in the belief that AI should enhance human capabilities rather than replace them, leading to more natural, seamless, and emotionally intelligent digital experiences.
With a deep focus on empathy and usability, Germán designs AI-driven systems that go beyond mere functionality—his solutions are crafted to be delightful, engaging, and accessible. By prioritizing human needs, behavioral insights, and cognitive ergonomics, his work fosters AI interactions that feel effortless and meaningful, whether in smart environments, conversational AI, or computer vision applications.
Currently, as the founder of Helvetica Digital, Germán continues to push the boundaries of next-generation AI applications, bridging design, technology, and ethical AI principles to redefine the future of human-computer interaction.
Beyond his entrepreneurial ventures, Germán is also a dedicated educator, shaping the next generation of AI and UX professionals. He leads the Master in Human Interaction and Artificial Intelligence at Elisava and the Master in User Experience at BTS, where he mentors students in AI-driven design, ethical technology, and the future of human-centered AI. His work ensures that AI remains transparent, privacy-conscious, and deeply integrated into everyday life, creating digital experiences that are both intelligent and inherently human.
Passionate about the intersection of artificial intelligence, user experience, and human potential, exploring how emerging technologies can enhance rather than replace human capabilities. His keynotes cover a wide range of topics, including AI-driven human interaction, where he examines how computer vision, machine learning, and natural language processing are shaping more intuitive and empathetic digital experiences. He delves into UX and AI, emphasizing the importance of designing AI-powered systems that are not only functional but also ethical, transparent, and human-centered. With a strong background in computer vision, he explores its role in gesture recognition, ambient intelligence, and industries like healthcare, security, and retail, while addressing privacy and ethical AI challenges. In the realm of sports technology, Germán shares insights on how AI is transforming scouting, performance analytics, injury prevention, and fan engagement, revolutionizing the industry with data-driven decision-making and immersive experiences. Whether discussing AI in design, human augmentation, or the future of smart environments, his approach is rooted in the belief that technology should empower people, fostering a future where AI seamlessly integrates into our lives while prioritizing creativity, inclusion, and ethical innovation.
In this keynote, Germán León explores the profound transformation of human interaction as artificial intelligence becomes an intrinsic part of our daily lives. The way we communicate, collaborate, and connect is shifting as AI-driven systems become more intuitive, proactive, and seamlessly embedded into our environments. Germán examines how machine learning, natural language processing, and computer vision are redefining the boundaries of human-computer interaction, creating experiences that feel more natural, responsive, and emotionally aware.
Through real-world examples, he illustrates how AI is already augmenting communication—from intelligent assistants that anticipate our needs to real-time language translation that breaks down barriers between cultures. He discusses how AI-powered social platforms, digital avatars, and conversational agents are reshaping personal and professional relationships, raising critical questions about trust, ethics, and emotional intelligence in AI-driven interactions.
Germán also addresses the broader societal impact of AI on human connection. As we shift from screen-based interactions to immersive AI-driven experiences, he explores the psychological and behavioral implications, including how AI influences decision-making, empathy, and emotional well-being. He delves into the ethical challenges of designing human-like AI companions, ensuring they foster meaningful interactions while maintaining privacy, agency, and authenticity.
By the end of this talk, audiences will gain a deeper understanding of the evolving dynamics between humans and AI, how technology is reshaping communication and relationships, and the responsibilities of designers, developers, and businesses in ensuring that AI enhances rather than diminishes human connection and experience.
Discover how computer vision is transforming mobility in our modern world. Join us as we delve into innovative technologies that enhance human experiences and interactions.
Discover how artificial intelligence is revolutionizing the sports industry, transforming the way athletes train, teams strategize, and fans experience the game. In this keynote, Germán León explores the cutting-edge role of AI in sports technology, highlighting how machine learning, computer vision, and predictive analytics are reshaping the competitive landscape.
AI-driven performance analysis is enhancing athlete training and injury prevention, providing real-time biomechanical feedback, detecting fatigue, and optimizing conditioning programs. Coaches and teams are leveraging data-driven decision-making through advanced game analytics, tactical simulations, and opponent scouting, gaining a competitive edge by predicting patterns, weaknesses, and winning strategies.
Beyond performance, AI is revolutionizing sports management and talent scouting by identifying promising athletes through vast datasets of game footage, player statistics, and biometrics, reducing human bias in recruitment. Meanwhile, computer vision and real-time analytics are transforming officiating, improving referee accuracy and fair play decisions with AI-powered instant replays and automated rule enforcement.
Fan engagement is also evolving through personalized AI-driven experiences. From hyper-personalized content recommendations and AI-powered virtual commentators to augmented reality (AR) and immersive in-stadium experiences, AI is redefining how audiences interact with their favorite teams. The rise of smart stadiums and AI-powered sports betting algorithms further illustrates how AI is commercializing and globalizing sports entertainment.
Join us for an in-depth look at how AI is shaping the future of athletics, from the training ground to the stadium, and discover how technology is pushing the boundaries of human performance, strategic gameplay, and fan immersionlike never before.
Transform your event with insights on AI, human interaction, and the future of mobility.
